Customer stories

Poor banking practices, chasing short term profits and actively encouraging debt has been the norm for the Australian mortgage market making the great Australian dream feel out of reach.

The impact that this behaviour and attitude has had on everyday Australians is real. Affecting quality of life, driving home-owners into debt and turning the dream into a nightmare.

We want to tell these stories, not just from our customers, but from everyday Australians who have been affected.

Brand story

Company
Athena Home Loans

My role
Creative Director

Team
Athena
Tyson Perkins (director)
Octavia Spartels (producer)

Format

To better connect with the audience, we consciously moved away from traditional interviews and instead documented the daily lives of ordinary Australians. By delving deeper, we were able to convey themes and emotions more effectively in the stories being told.

Making paramount the authenticity of this documentation, we aimed to capture people speaking and acting in a manner that is real, not forced or scripted - a story from them, about them and that’s affected them.

Daniel's story

Light at the end of the tunnel

Treading water with his finances for years, Daniel just couldn’t get ahead. Jumping over to Athena has accelerated his goals and now a bigger place is well within reach. 

Carissa's story

Not just a number

Carissa had been with the bank since she was born. But when she wanted to negotiate a better interest rate, they didn’t want to know about her. Moving to Athena came with a big bonus - a new caravan.

“My loyalty of 30 odd years meant absolutely nothing.”

Carissa
Courtney's story

Now’s the time

As a solo working mum, Anita has a lot going on. Lunch boxes, Lego and lenders can be exhausting. Athena worked around her busy schedule and saved her the most valuable thing - time.

Alasdair’s story

No game’s going on

The first to admit he’s not the best with money, Alasdair felt it was better to go with a big known lender but as time went on he realised the rate was better for the bank than him. It was time to wise up.

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