Brand | UX | UI | Strategyathena.com.au
We needed a redesigned website that truly represents Athena. Cutting through the noise and delivering on our customer first focus with a best in class, user driven design optimised for what matters; converting every hit.
Client
Athena Home Loans
Role
Design Director
Team
Athena X Ed Studio
ProblemA poorly performing hardcoded site that was no longer representing the Athena brand and experience.
The Athena public site was built 2 weeks before launching to market. It was hardcoded and built from the infancy of the Athena brand. As the business grew, our brand evolved and our site demanded more. We needed a refresh and a rebuild.
SolutionAn optimised digital experience built on contentful using a modular framework that can scale with Athena.
Built on contentful with next.js for better site performance optimised site giving users a faster experience and maximising customer engagement and conversion, whilst building an efficient business solution.
