Product design | UI | Design systems

A global e-commerce platform

Samsung needed a more holistic approach to it’s online shopping experience. With a global omni-channel strategy, a true customer centric experience is created, giving more choice and better support, wherever they are.

Client
Samsung

Role
Design Lead

Team
Fjord Accenture Song

Problem

Samsung was not truely a global e-commerce store, with each region being independent of the other.

This created a broken experience. From the the brand experience online to how customers could collect their products and support they would get internationally.

Solution

Build a true omni-channel solution from the ground up, with a global design system and single experience e-commerce platform with a full re-design of Samsung online

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